One major social network that rarely gets mentioned is NextDoor. Unfortunately, they've just begun doing ads, too, and I already hate it.
It's disappointing because they have such a natural starting base for generating revenue: collecting neighborhood dues. It provides a useful service, would likely increase dues participation, fits within the value-proposition of the product. Lots of opportunities for premium features paid for by neighborhood associations, too.
That's why it's sad to see NextDoor chasing the same ad revenue of every other social network.
It's disappointing because they have such a natural starting base for generating revenue: collecting neighborhood dues. It provides a useful service, would likely increase dues participation, fits within the value-proposition of the product. Lots of opportunities for premium features paid for by neighborhood associations, too.
That's why it's sad to see NextDoor chasing the same ad revenue of every other social network.