We should expect rather than reward apologies, and we should punish both people who fail to apologise as well as people who apologies but fail to follow through on changing their behaviour.

Ammon so far has done no more that the minimum expected from someone in his position. Time will tell whether his actions reveal his apology to be genuine and behaviour changing, or empty lies.

Rewarding apologies that turn out to be empty lies is what gave us Facebook. I fear Ammon's ambitions are to be more like Zuckerbergs rather than less, so I'll be very judgemental and dubious as I watch future moves by Ammon and Triplebyte. Like he acknowledges, he's lost trust. You earn trust back by your future actions, not by the eloquence of your apology.