I think this bolsters the criticism. Making a big deal about Firefox 3 did more to spread awareness of the browser than perhaps any other thing Mozilla has done. Version numbers used to be this well-articulated conceptual unit that got people to care about your browser.

Now, there's more count-downs to the big release date. No more Guinness World Records for downloads in a day. There is a gimmickiness about it, but I don't have a problem with that given how hard it already is to get laypeople to care about these things.