None of this matters at all. The press shouldn't be worrying about it.
If you have a killer product, any number of zillions of domains still available will do the trick.
Or go buy an even better one for $250 to $1,500 from SEDO.
How about a .fm or .ws domain? Or .IO and so on.
No time or effort should be directed toward worrying about this. Put your brain back on your product. Someone owning .books or .meme is no more interesting than someone owning books.com or meme.biz. Either your product is amazing or it isn't.
When you can beat Google by owning search.search (how about search.com), let me know.
You're right that it doesn't create any insurmountable problems, but it does matter. It defines new rules for the domain name game, and domain names are an important piece of a company's public face.
The best thing that could come out of this, is the developers and engineers that actually build the Internet, Web, and mobile Web, and make it all matter --- demonstrate that this is all bullshit by ignoring the new domain expansion and showing that it isn't valuable or necessary.
If you have a killer product, any number of zillions of domains still available will do the trick.
Or go buy an even better one for $250 to $1,500 from SEDO.
How about a .fm or .ws domain? Or .IO and so on.
No time or effort should be directed toward worrying about this. Put your brain back on your product. Someone owning .books or .meme is no more interesting than someone owning books.com or meme.biz. Either your product is amazing or it isn't.
When you can beat Google by owning search.search (how about search.com), let me know.