Modern audiences are expected to be glued to twelve different things at once. Producers are being told to adjust to this reality. Watch any movie now and they are all compensating for the distracted audience.
Movies used to be watched in a place for that purpose. Now its the toilet. Now the phone itself is ringing. A message comes in. Time to upgrade. Ding! All while some key scene in the movie is taking place.
Well, even if it’s the living room, it’s not like being glued to a seat in a theater.
I used to be associated with content groups at a former company and in the almost 15 years I was there we saw clear trends in type of content and length of content viewers consumed.
Movies used to be watched in a place for that purpose. Now its the toilet. Now the phone itself is ringing. A message comes in. Time to upgrade. Ding! All while some key scene in the movie is taking place.