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> Have they done that before?

As you note, not really, but YouTube is an excellent place to start. YouTube ads suck on pretty much every dimension compared to search/Gmail ads: They're irrelevant, repetitive, interrupt what you're doing, burn bandwidth, etc. And, so far as I can tell, there's no obvious way to make them less sucky for users without destroying the value proposition for advertisers.

> I wish they would do this for all of youtube, not just music.

Given how often otherwise non-commercial videos end up monetized because of the music they contain, getting rid of music ads may affect more of YouTube than you might expect.



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